Interview with Challenge Queen

I am…

Rina Makhdoom. She is the coolest person and she’s going to teach you, teach us all. I’ll make money online. Challenges. So Rocio.

Welcome And it’s so exciting to have you here I know you are going to be telling us all about challenges. tell us a little bit about yourself and how did you get into this Like why are you selling online…

let me then give you the they they run down so high. Everybody…

I’m originally from Puerto Rico and currently living in Atlanta Georgia. So my journey actually started I came from corporate America and then I started actually in they were marketing. And then I started finding this world about funnels and then online courses and digital products that you can create Right. But I didn’t know exactly how to pull it off by myself. And then I started.

launching my own courses helping them were marketers But then, so I sold those courses. Then I started noticing wait a minute people don’t know how to get leads So I started teaching a little bit about organic traffic and how to use the different platforms right Like Facebook Instagram Tik TOK and YouTube. So I did a mini course on that. I also have sailed about that. And then I also created a mini courses that taught people how to do lead magnets Right So how to attract a people and they help great offers online.

But there was one thing that it was very common between the three things that I sold online. And it was at every time that I sold it, it was using a five day challenge. So at that moment, I didn’t knew that I was doing a framework that was working and I saw everybody doing challenges I’m like I’m just going to do this. But I noticed every single dollar I have made online it has come through a five day charge. So

…

Yes So, eh, Let me share it I’m going to share my screen real quick because I I want to kind of give you a visual right? Okay When you start. On line marketing you’re going to start looking at okay you need to create digital products and you should sell something. Everybody’s knows like a free lead magnet Right. And this is what is your typically value ladder Right?

A value ladder is okay. The customer journey Right So when when whenever a person knows about you for the first time, Eh what are you gonna eh we’re already going to offer that right. And typically people say okay so you need to start with a lead magnet right? freebie you need a freebie so that you can get an email and then a usually you don’t you then start with a free lead magnet right? That then goes into, usually it’s like a PDF right So you can be like a document that they download.

Then you go into okay so people then start saying okay maybe you need to know. We have some beginner So a lead magnet. Me for three examples of. A lead magnet that your clients…

Okay so yeah Sorry I’m going very fast…

Expert status So let’s let’s get to. Okay so let’s go back to let’s walk Let’s go back So free lead magnet So a lead magnet is something that you’re going to create that is going to help that person He can be a free ebook right It can be a checklist It can be any digital thing that they can download. Right. In exchange for an email address. the whole purpose of that is to build a list right To start building.

The following. Because as soon as they give you their email in exchange for the free PDF. Right. That person is telling you Hey I’m interesting in your topic because I want that information. So right now that’s the simple.

way to start. Filtering people and knowing which people are actually interested in what you’re saying.

lead magnet means they’re interested in your topic to me. They’re interested in you or the product yet. Dust in that topic. After that we want to take them up the ladder So what do we do next? Right So typically I get I’m saying typically because I’m going to show you why I prefer challenges.

But typically in a normal world they said okay maybe then after you have emailed or maybe after you have free lead magnets, you consider something about okay let’s do a trip wire and a trip wire is no other than. And mini funnel right You typically use a funnel. Eh right. A series of web pages so that you can a offer something with more value Right So this part that’s why it’s called the value ladder right? The more you increase the more you go up the value.

of the person increases, but at the same time the value of the product increases and the, the actual price of the product increases Right So that’s why it’s called a value ladder. So the next step is the trip wire. Typically you see like say books write books online like Hey. If. Here’s a free book Just fee just pay for free.

For the chipping ricer it’s like free book plus shipping. Usually the chipping is like $7 or $10 or $20 Right. It can be something a little bit more advanced like a mini mini course Right. And but typically the prices are ranging between seven to $97 on a trip wire. And I did a couple of…

Okay. Just for our beginners. And the reason rusty. Is using funnels. Is because a funnel.

It’s basically a web page where there’s only one path. So you can’t. And look at more information or find out. more about the speaker. We’re taking them on a very specific path and that’s why funnels are so expect so effective.

Well the thing is either buy or get off. And that’s how we’re filtering these people They’re either going to give us the email or by the shipping for the book, or you’re not going to do anything So it’s a. Real easy decision making process we don’t get any people who are in the gray that are kind of sorta interested They’re either going to hop on the funnel or get off the phone. But we’ll see what’s next. Okay thank you for that.

yeah so yeah And and that’s the cool thing about funnels is because like you said it’s only one direction One path for that customer is not a website that has a million of options and tabs and buttons is just one option Do you want this. Yes or no Right. So it’s easy. It’s easier for the customer right The less that the less decisions that they need to make the better Right. Eh, typical phrasing marketing is a confused mind Always says no.

So you want to reduce confusion right So only give them the one option. Okay. So the next step on a value ladder like I said the more that you rise eight at Bryce’s the value for the person. So the product needs to be a little bit better right? So the next one will be this very typical, a core offer Right.

And you’re going to your core offer typically isn’t it can be a course. It can be a course with coaching, right? There’s a million variations of what a core offer can be. And these are typically the prices that you will start seeing around there And then this. Are typically like I mentioned videos mini coaching.

Maybe they have a member say area, right So all of these are are presented on package in this way…

Typically you sell this with. webinar or with a, or with With this series of videos right So they need a little bit more education. Whenever they’re going to buy this price range. Okay. Got it.

Questions without one…

So a little thing about the core offer. So. I think you just hit a gem right there Okay The client needs to be educated. And we may not they may not be speaking marketing language yet Okay So they…might eat too. You know imagine if you’re at a food court in a mall.

And if you said who needs a funnel to help with a mini course Okay No one would raise their hand. But if you were at a food court, mall. And you said who would like to make their money online? Would raise your hand So we want to switch the languaging. Make money online and this is how we make money online And there’s a little bit of an education.

pace, we’re doing this with either a webinar or a. Theo or the story in the funnel. So the person actually understands what they’re getting…

That’s how it’s going to benefit. Because when you have a cold prospect, I don’t understand the value of the product But we are just right. What the actual product is so they can understand the value and then, also make a decision on the price. Yes. Yes exactly.

Exactly Because Because when you’re saying these price ranges right It’s a little bit more investment for the person. So people that typically paid it is because they already trust you. Right They trust you. But if they don’t know who you are because they’re not in your email list right You’re not nurturing them Or maybe you don’t have a free group, actually people some, sometimes they prefer instead of a free lead magnet as a PDF they actually do a free Facebook group Right. That is also another version of free lead magnet.

But the whole purpose is. Start building a relationship with these people so that they start finding more value so that they can be ready to buy a higher a price course Right Because the higher the value, right. The higher the cost but also the higher the transformation, because you’re actually making sure right That they can they can be successful with whatever they purchase from you. Exactly We’re not Not asking them to get married on the first date There was a few steps in there. So they need to get to know us and that’s what Rosio He is doing all right What’s next.

Okay. And then typically

we hear this phrase a lot. I am outside. And then in the internet world right. High ticket We hear a lot about high ticket high ticket and high ticket offers is anything above three K usually, eh when you see offers that are the core offer that is around the three K. The next big jump might be 7,000 10,000 right 20,000.

Those are more a but again since it’s a higher value, those are more. eh, More transformational Right? And then this can be a actual coaching with maybe a more intimate group. This can be an actual event. Right This can be a year long program Right So something that is gonna is going to have more of an impact in your business or in your life right Depending if it is business to business or business to consumer.

And the reason why I explain the value ladder is because. Here we’re here to talk about challenges right? And why. I taught why I like challenges is because with one challenge you can accomplish All right. Sometimes we see you.

We feel overwhelmed when we said oh my gosh. For me to be able to actually be in business online I need to create all these four things. No the answer is no you don’t have to do that. One challenge Can actually help you accomplish and sell whatever you see here. Right.

And the challenge itself can be your free lead magnet. You’re the challenge itself can be your trip wire, right? Because you have seen free challenges and you have seen paid challenges right? And if you see paid challenges, The pay ticket is usually between the seven to $100. So it can be either your free magnet It can be your tripwire, right.

And then also the challenge can help you sell your course. Which is the core offer. Or the challenge can help you sell the high ticket offer right Like a coaching or a mastermind. So that’s why one single vehicle right One single tool. Kind of help you accomplish all and now you don’t feel the overwhelm of oh my God I need to create four products on.

It’s going to be a complete right overwhelm that you’re taking that extra weight out of, and that pressure out of your your, your shoulders. You have any questions here? Okay. I would just have two things So first of all, remember high ticket offer. Just find to make money on the internet.

We want to actually help people. And normally when people. That’s larger amounts of money also invest larger amounts of focus and commitment and that’s what gets them the results. But it’s not…

Of the offer but we want them to come with a hundred percent of themselves. To the table So there can be. It’s transformation like Rocio is talking about and the challenges they umbrella to to get to know you and get to know what you have to offer so that they can see the benefits. Of what you can do for that. All right Rocio.

Are we going to…

Yeah So I think that it will be fun then to go through an example of a, why a how how, why this. Challenges I think that that’s something very helpful for everybody because I know that the first thing that I hear from people is okay I would like to do a challenge but. I don’t even know what to say My challenge I don’t even know what to say on day one or day two or the rest of the days Right. So I kind of like we’re going to do just an example here. Eh with a one of the products.

From a Rina a and then again we’re going to go on a field trip on the whiteboard the digital whiteboard Okay. Awesome. Okay. So let me, let me let me know when you can see my screen. We can see the whiteboard and we see the squiggle Perfect.

Perfect. Okay, so we’re gonna do it wrong down here with Rina on kind of am. Go through. Let’s explain what you have. Right Let me tell me a little bit this is exactly what I do with all of my clients.

I led the client and the person tell me okay what is your business? What are you trying to sell? And then let’s reverse engineer, right What you should be. A teaching in your challenge. because like Rina said at the beginning, It is a journey you’re taking a person Let’s say that you’re taking a person by the hand.

And you are both of you are walking a journey, so that that person understands first of all how, what what do you offer? Right What What is your expertise? They get to know exactly your teaching style And then by the end of the challenge, they already trust you because they have spent five days with you right? And then they’re going to be most likely to purchase your offer because they’re already ready Right You already nurture them We were talking about. Nurturing people you’re ready Nordstrom Then through the five days.

So…

going back then. Eh Explain me What is your offer What is the, what are your eh your intentions light to serve to your audience? And then from there we can start. Or LCO I’ve found some really cool Fool’s online. where we can write a book for someone in.

four hours. And you can get a a hundred page. written in under four hours on just about any subject. And I have. I look a lot of coaches I’ve dealt with a lot of small business owners.

And so a like you said the book could be a lead magnet. Can be the. quieter where they pay for shipping. or you could just put it. On audible or what Kindle?

And you know sell it that way. So not only does it give someone Expert status…

And you know…what You I’m an engineer We hate writing. And so for me, my first couple of books. Just the thought of writing me so long So there was probably 27 years but it was probably six and a half years of procrastination…

And convincing myself to do the work. So I thought wouldn’t it be cool to. Ooh a challenge where I could show them exactly how they could grow…

And under four hours And then, if they wanted to find a course I would do a 2,500 offer. Where, could just get the first. From me and I would do some live. Coaching for six weeks. To make sure that they get there.

And then the high ticket would be 7,500 and I’ll do your whole book. Before you…

You know I’ll interview you I’ll get your words I’ll get your style And I’ll just do the whole book. And you will have your book in your subject with your expertise. Pretty much done. This is mostly for nonfiction books So these are for professionals. That are looking for credibility not someone that wants to write stories about dragons and princesses And, you know, if you’re into that kind of…

Right. So and then you say the live Q and a is a weekly for how many weeks you signed…

Six weeks Okay Yeah Yeah…

because I want them to have the book. So I want that a little bit of…

Because it’s so easy I mean I just had, I don’t know six people text me while I’m so busy I’m like yeah I know…

Yeah…

priority…

Yeah. Yeah And this is a normal these are normal prices right Eh, That one. And this one definitely because this one is not not only a course you’re actually giving a little bit of coaching because you’re going live right. Weekly. To make sure that you remove obstacles from them So whenever you bundle course with coaching that increases the value So definitely the 2,500 definitely is a, is a price that you typically see this.

So Okay. So basically a in the challenge. Do you want to sell? Do you want to sell the course Or do you want to sell the done for you? Mostly the course.

Because I want to empower them. I want them to get this like down so good. That they can write 10 or 20 books. Let’s just say their business takes off and now. They’ve got another segment to their business and they need another book or another lead magnet or, they want to do some kind of charitable work and they want to highlight that whatever it is I want them to be so empowered that they’re like if I never see marina again Again I can do this blindfolded.

Over and over again. I can help my friends. I can help my team like…

And yeah. We have plenty of works…

Yeah no no definitely And I think that this is important right Because and also for the people seeing this video When you’re the signing a challenge, you need to be clear what you’re going to offer Right? You you should not be selling two things on the same a challenge, right Because too many offers in. Five days. is a lot. Eh I mean there’s some people that can pull it up I actually done it with another client.

But that was a very different strategy. Normally you just want the. You just want the one offer selling on a challenge So you need to know that. So then now. And it’s important that she gave me the hook who is her dream customer…

This is key because this is going to determine how you’re going to write the content. What is their journey that that who that dream costumer needs to go through. So that by the end of the experience they say okay yes I need Rina in my life Right I need Rina to help me with this. So now the other. The other.

A tool that I use So what I, when I when I meet with my clients what I do is I need to understand the offer. And then I need to understand if either they have done a webinar before, by some people are more advanced than they already know what is that, or if they at least have thought about what are their secrets one two or three. If you know, Your customer’s objections right The pain points of this person, you’re going to be able to write a webinar script. But they’ll also I use the women are scrapped. To.

To put it in the challenge So let me explain what that what That is okay. In your typically webinars script and this is very high level, right…

Very high level Usually start with your origin story right Because you need to know who this person is right They need to know who you are They need to connect They need to know your journey of. Where you were, what transformation that you have and and how do you date it Right Like that’s kind of the journey. very high level So this is going to be the first one is going to be origin story. Regina story…

The second one is going to be. the secret number one…

And then I’m going to put it like secret. Secret one. Secret two. Secret three. Then the third way Okay So we have 2, 3, 4, Five five A’s after you’re dancing.

All the secrets. You’re going to do your offer. This is when we offer. Our product or service right. And then you need to make sure that you have some sort of testimonials or proof or credibility right?

So again that can be accomplished with a book that can be accomplished when you help somebody And somebody writes a review about you. Right. But this is typically the elements that a webinar has Right Very high level There’s more steps to it, but a very high level right. You already know your story right? Where you were before when you were sad right on And then.

And then you didn’t know what to do. And then you had a transformation when whatever you’re selling here, that transformation happened and now you’re happy, right? So typically before you were sad you didn’t know what to do now you’re happy because you found this thing. Which is whatever you’re going to sell on this thing on the on the challenge or in the webinar. Right.

Let me give them a example So. Basically when I wrote my first two books. It was really painful because I hated writing. And stressful And then they talked, they. I even like.

The book organized. Out of my head they were talking about publishing. I read publishing getting on radio shows, marketing this and that. The when you’re going into something blind having all that on your head. Is even more frightening.

So it took me a long time to get the book out And by the time I got. The doubt you know the whole world had shut down.

so I didn’t get the benefits from it. The much later. And so now what. Method I get the book out first and then you can figure out. How…do you want to make it in word What direction you want to go with it but…

You have something. No hand that you can show people and get advice about, you know get advice and get that expert status instead of waiting Through this…legal process where they’re just kind of scaring you with all the next steps when you don’t even have the book. Okay…

definitely. If you hear that right When you are. They’re telling me that story. I connect right. I are immediately connected.

Yes I know the pain points Yes I know how frustrating is how overwhelming there’s so many information so much information out there I’m so confused. I feel like that So that’s the kind of feeling that people need to give on a on an origin story is that connection like Hey, I also been through all the thoughts on all the struggles that you have been. right? That’s the intention of the origin story. Right.

Now. Since we discussed that. Let me then give you here the rundown of how what I’ll we’ll put that right. It’s in a challenge right So we have here. They won.

Two. Three. Four and five. In a challenge I will put the origin story…

On the number one because it’s the first thing that I need to hear about you Right? Some people already know you because they’re in there in your latest or in your free Facebook group. And they joined the thing. But if you’re actually promoting it on Instagram or Facebook, or maybe maybe even running paid ads right on Facebook or YouTube. And those people don’t know you right So they need to connect with you So here is where you actually put like the base ground level Everybody starts on the same journey.

Now secret number one, have you. about your specific secret number one? So one was, I hated the right so you don’t have to love writing…

So in order to get this book like it’s not going to be a ton of writing So I have a way to get…

well I’m going into the course but part of it is. I do a combination. they’re not searches AI tools. And…herbal. Prompts and you can get your whole book out Like you can get all the information there.

And pretty much organized and have it all done within four hours And then you can figure out where you want to go from…

Right. So basically Yeah so basically don’t don’t love writing So. If you notice right. And if you notice then, sorry. I don’t love it Right So don’t love writing.

If you notice I typically teach…the three secrets in a slightly different way And you’re bright They’re in the money right? How I teach secret number one is what is the vehicle objections So there’s three objections that a person goes through. Whenever they’re doing a decision by right. The buying decision. Takes three yeses right?

It takes three objections that you need to tackle on a sale. And that while the first one is, let me just put it in a different color. The first one is the vehicle. Objection right? Vehicle means it means.

Do I believe that this thing, right Her process her method her course, her practice her service right. Or…if it is a physical product, do I believe that this. Protein shake. Is going to even make me lose weight. Right.

Or do I believe that this course is actually going to teach me how to do this in less than four hours? Or do I believe they’re questioning They’re not questioning you they’re questioning the actual…

product the vehicle right? The vehicle of transformation. They’re questioning if the actual product is going to be able to give me the results that I want. That’s the vehicle Objection. So secret number one is all about tackling that vehicle.

Objection So I think that you’re writing the money. Don’t love writing is like okay now they’re kind of having a resistance about the whole writing process right? The method about writing. But then now in this in this challenge you will come with a different approach is like Hey I have a different way to do this. That is easy That is not overwhelming.

And that way you. You help them. Battle and tackle that first objection. Okay. Make sense questions with that one.

Nope…

Objection. So we got that Yeah…

Okay. Now secret number two. The secret number two. A. The internal objection.

Right. That’s good enough. Yeah. Am I good enough…

Am I good enough Do I know? If people. So I went through all that What if people criticize my book What if I get bad reviews? you know my first book was somewhat personal so I was also like what will my family think Because. I was dancing.

I was dancing around. How much…

I could share…

There’s a lot of dancing. In that one…

And…when an author like. you know, I’m an engineer and I’m a success coach Like. And I help women start businesses like. Am I even an author So that was my second one. Okay so your secret number two is am I a am I even an author Yeah.

Good enough Yeah. Am I an expert in my own author like should I even be doing this Like why me…

That makes sense…

Yeah. And I will say I mean we’ll need to find something a little bit. The I mean the official title of secret number two definitely needs to be more about. you found something. That it doesn’t matter what level of expertise you have.

Okay. Pull this off. Okay I see. So I, so is this in a different way It’s a different way It’s still tackling the objections of, am I good enough Can I can I do this I don’t have experience. Right.

But you’re phrasing it differently. You’re saying. I found this discovered this one thing. That helps. Amy person with any kind of experience or actually you can say any person even with serial experience.

To write a bill bill under four hours. Now. You’re saying basically your remote is like oh my God Now I qualify. Right They’re going to raise their hazard Oh I qualify. ’cause then I don’t need to have the experience.

I don’t need to know it all. To also have the transformation. And that’s what you’re looking on secret too. So on a challenge…

I will do secret number two on day two. Okay. Right. So that will be the internal objection. Okay.

Now let’s go to any questions with the second one. Before we move to the next one. No. Okay…

So now let’s go to secret Number three secret Number three is all about external objections and the external objections right A…

do I have the resources to to do I have help to do this? Do I have a is my spouse going to support me? Do I have the money? Do I have the time Is this going to be very time consuming All of this all the questions that the person has in their mind if they have. an external objection.

And external objections is everything outside of them. Time money, health community. Yeah so port right All resources templates right That’s why you see these offers that have templates that have a community that have the coaching calls because they are all tackling that external objection. So. Let’s go then to your specific example, what, what are you thinking for secret three?

writing a book is really hard It takes too long. Because there’s like so much. Research and work and all that It’s going to take too long…

Overcome it is that my training I’m going to teach you how to do all the tools and all the hats that I learned. Do it quickly. So that you can have something right there. Easily And…then you can Polish it. If you want to spend years and years like polishing it that’s fine But you will have in product.

in four hours that you can have to use. And then you can make a better version. Addition to or third edition whatever. I have all the tools I have all the hacks If you have a computer and the internet…and hopefully a decent internet connection then you’re good to go. Exactly and that’s perfect Secret three is perfect because you’re telling them exactly like, I you don’t need to have any month You don’t need to take a month or two months or six months out of your life to do this I’m going to teach you how to.

For four hours, I’m going to give you all of the resources that you need to do this So you don’t have to find that on your own. Right. I already did the heavy lift. Thing for you. That’s fine.

Which ones don’t work. Exactly…

That’s exactly good. That’s really good You can say I know what doesn’t work and I know what it works So let me just cut you all this time that I wasted. Let me just give you what works and that’s it You can focus on get a result quickly. That’s per. So secret number three definitely will go.

Eh we’ll go here on day three of the challenge…

External. And then on day four what I’d like to do is the offer right So in the offer, I have those elements So if I talk, if I talked…about. A I don’t love writing I not good enough So I have some internal beliefs that maybe I’m not going to be able to do this. And I’m telling you that. A I have tools and hacks on everything to do it in less time.

Eh, all of these three things all of these three elements need to be in the offer. Okay, so offer your and you’re riding the money here because you’re already offering. A live Q and a a week So you’re going to be with them for six weeks So they feel supported Right? You’re already tackling secret three There you’re already tackling also the internal belief because you’re going to have the live Una’s They ha they come with questions. And you have the tools and everything So all of those elements are already in that offer.

Right? Eh, So what I do on a challenge. What I do on a challenge is. Eh on day four I teach another lesson…

I teach another lesson that is related to the to the to the journey and to the topic Right. And then at the end I make my offer…

Right. I pitched my offer on day four. And then on the five I’m doing a mini lesson. And I like I call it like a mini lesson or is it more like version of a lesson? And the reason is because they have consumed so much material by now that I want to keep it light on the last day, but then also is an opportunity for you to repeat right.

Re pitch. The offer…

And this is how I design challenges. again it’s taking the same journey that you will use right. Is the same journey that you will use on a webinar. Is the same journey that you will use for the five day challenge right? On a.

Across the five days…

Let me then now tackle one Objection that a lot of people have is do I need to be live for two hours every day? Right That’s typically something that I hear and the answer is no actually I recommend the total opposite. I recommend no more than an hour. Preferably between 30 to 40 minutes each day. Because you’re actually going to have five days with them, right.

So they’re going to be naught They’re going to be nurtured by by day four They’re going to be ready to hear the offer, but you don’t want to overwhelm them that then they feel oh my God by day three they’re going to feel like sauce that. And maybe they’re not going to even show off where they form by. ’cause they get tired People get many. tired after a long day of work and then coming to a. To a teaching of two hours Right So you don’t want to do that.

So that’s my recommendation to keep it light Keep it fun. Give them homeworks to keep the engagement the energy. If you have if you want to do prices people do prices We’ll also keep it more like a friendly competition when people are doing homeworks. But that’s something that I really like to do doing homeworks. First it helps them have many transformations every day.

But at the same time he keeps the energy of the event because you’re basically throwing like a virtual party for five days Right. So you want to keep the energy high and engaging and that all happens. In the group that in the Facebook group, right That should be private because people are either paying.

or is it free but it’s the it’s like a private event. And you want to keep the energy, eh…

Okay. The other thing. Yeah I wanted to just put in a plug for the wave rule We’ll seal is being best…

When you’re done with the challenge. So you can record it, then you pretty much have your webinar done, right. And so what I like about this system is that the first time you do it but the second time it’s automated. And you have the five mini videos but then you can also, Into one video. Where you have your 45 minute.

Webinars basically…

The offer So the next time you offer the course. you don’t have to put as much and then you can use Facebook ads Where were your general traffic or your email list? That’s two five…

Your webinar, right Rosio. You pretty much…

Exactly. And the good thing So would remember when we saw the first The four layers The first. If I knew lather on the four steps. It’s exciting what you’re saying and webinars help you launch sorry The challenge help you launch the the first, right The first event all of those recordings you can repurpose them to do a mini course that is already prerecorded It’s already prerecorded You can just edit maybe the Q and a section and you can just edit it out. But The bulk of the teaching.

It is a course. That you can say Hey join my five day challenge, but it’s it’s already. You can say like Hey have immediate access instant access to the five day challenge because it’s already pre recorded. Right So you can sell it as a course. You can actually redo a second challenge, right That is evergreen.

And there’s so many things that you can take from this it can be a leak magnet It can be. That can be your core offer as well. Eh from that you can also, you can also say Hey I have this course. On if you add coaching, depending on what kind of coaching that can also be a higher ticket offer. Right So remember when we talk about anything.

Three K plus. Right If you have assets and then you bundle like coaching you bundle maybe a personal one-on-one strategy call or you bundle other things that are higher value. Then you can go to those oper numbers So that’s why I laugh. I challenges because. One single vehicle can help you.

Basically tackle the entire body louder in just one shot Right? All of the assets there. So…

the purpose or repurpose Yes. Yeah. okay so now I’m going to share screen I’m just going to show you all. A little bit about what rusty was talking about So it’s a funnel that I develop. Oh I need glasses.

So. Oh…

Okay that’ll be cut out…

Okay. So we cut out…

Oh, this will be cut out

…

And it’s like, Kids are gaming. So…anyways. So this is my funnel that I created for this. challenge. And, there is a video there Let me actually show you the pre.

I did do a little I ran it kind of introduction video. Into the challenge. Blueprint right here. Then you can see you have the story of origin. Not lighting The right.

Frustration…

And then, some of the other objections, then the introduction into the challenge. So just to let you know when you’re first doing. It seems like a lot of work and that’s why We want to have a little bit of help. Yeah, get it done And whether you’re using someone like Rosio, To get all your. pack and stuff done with your funnel and your emails or whether you’re using something like me to get your.

Done so that you can have a book or a paper. Get your offer going. The understand is that once you’re building a business and you learn all this. It’s going to serve you over and over and over…

Any final thoughts? you. I think. Yes I think you know what. I’m saying.

I’m the challenge queen and I’m going to be if I’m going to become the Oprah of challenges. It’s like you need it. You need a challenge…

Because…

I’m going to have the mean there’s going to be challenges right. Like oh bruh. It’s funny but it’s true Right? I think about all of the steps that you’re saving. By just doing one thing If you focus on the one thing which is challenges.

that can help you get all of these assets that then you can resell. However you want. The actual course can become an ebook. That you can sell. The actual course can be sell by itself The actual course can be a high ticket Like there’s so many ways that you can go with what you created once.

Eh, and the best thing is once you create the assets, You can maybe run the challenge a second time and a third time but everything is already built. Right? All of the T all of the sites are built All the funnels are built. You just need to go through the process once, and then you can repurpose. The content repurpose the farmer repurpose the email repurpose everything So I think is the shortest path to success.

And anybody can pull this off. Because my first challenge, I had zero followers and I still make a fake I sail…

And all I did is promoted and then get people into my into my Facebook group. So it doesn’t have to, we don’t have to overcomplicate things I think challenges definitely are the shortest path to success…

I call I agree And you know if you are considering doing a challenge, Considering getting a funnel. Everyone…

has not only a side hustle. Or three side hustles because. Everyone is making money online on social media And they’re tired of the rat race where you’re driving to work. And in your whole life in an office and back and doing it again and people want time Freedom. So these tools the stuff that I do the stuff that Rosio does.

It was going to give you the time freedom so that you can have your dream life. You can…have that time with your family and doing fun things and things that nurture you and benefit. So you’re not just. You know you’re actually creating. Legacy and a life.

Alright, thank you so much for being with us today We learned so much…

Thank you for inviting me This was so much fun I really loved it Thank you Thank you so much. You’re welcome…